A first impression is something that will last a long time. Having a strong corporate brand or organization identity is important. Your corporate identity allows your audience to perceive you in certain ways. You can make your brand stand out from the crowd by portraying certain values or attributes. In fact, a well-written marketing strategy helps your business advertising and branding efforts. In essence, a great online presence highly depends on your overall business identity.
Ullaco Corp offers a variety of corporate branding and product branding, marketing strategies. From logo creation, letterheads, business cards, mobile-friendly website design, brochures/flyers and more. We can help you develop an impactful brand or marketing strategy. Not only do we focus on traditional brand strategies, but we also focus on online presence planning. Let’s face it building a brand can be challenging. However, with our experience we can help alleviate this burden.
A successful corporate identity strategy starts with understanding your target market and target audience. With that said, your business branding plan should be closely aligned with your organization’s goals and objectives. Important to realize that we don’t do the “Cookie-Cutter” approach with our clients. We know and understand that each organization is unique and should be treated that way.
Corporate branding is seen as promoting a business brand rather than a product or service. Think of it this way; Coca Cola or Pepsi Co are ideal success stories of large organizations spending great amounts of time, money and effort in promoting the actual brand rather than the product. If someone mentions pop or a fizzy drink, most people will associate that with either Coca Cola or Pepsi. Overall, part of corporate branding is subliminally establishing a brand with thought and emotion.
In extreme cases, brand names are associated with a certain product or services. For example, Sharpie has been successfully marketed to North Americans to associate the brand name “Sharpie” as the go to word for a permanent marker. This allows a brand to become a house-hold name. In fact, another great example is Microsoft. In the mid to late 90’s Microsoft has successfully got people to associate PC with any computer.
With all that said, corporate branding can make or break any small to large business. Perception is everything.