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Digital Marketing Explained

Navigating & Benefiting From Online Marketing

Ullaco is a Digital Marketing agency with an exceptional track record. Marketing can sometimes be seen as a cost centre to your business. Not only can it be complicated, but it can also be difficult to track whether or not it’s working. A lot of small businesses and even large enterprises are hesitant about investing money into online marketing. Rightfully so. If it’s not done right, marketing can lead to an expensive outcome with no return.

Fortunately there are several digital marketing agencies that know exactly what they are doing. A proven track record speaks for itself. As a business owner or CEO you tend to be pulled in different directions on a daily basis. Thus, leaving you with little to no time to focus on your marketing. In most cases, medium to large businesses invest in hiring a marketing manager. However, marketing managers can also get caught up in other important responsibilities.

Outsourcing marketing efforts to a marketing agency is beneficial. Marketing agencies are great at bringing new ideas and strategies to the table. They also stay up-to-date on emerging trends. Something you or an in-house marketing manager may not have time for. Furthermore, an agency’s experience can help a business grow tremendously. In fact, we’ve helped clients overhaul their entire marketing plan and corporate branding. Thus, increasing their fiscal revenue.

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What is Digital Marketing & How can it help?

Digital marketing services have been around for quite a long time. However, the techniques and strategies can change on a daily basis. It can consist of anything from search engine optimization to Facebook ads. Overall, digital marketing is a term used for anything related to online media.

The modern age of technology has forced most small to large businesses to focus more on online marketing. We are in an era where potential clients would rather search online for a product or service. Traditionally a marketing strategy would solely focus on flyers, billboards, radio or TV ads. However, in recent years we’ve seen that digital marketing has a much biggest impact on potential clients.

Products, services or information should be easily accessible to your customers. If you make it hard for people to get what they are looking for then they will simply move on. As with most marketing, a digital approach should follow a strict plan and strategy. Marketing that lacks a short-term and long-term plan is often unsuccessful.

Advertising on Facebook & Social Media

Advertising on Facebook or Instagram largely depends on your target audience. We’ve found Facebook ads are more successful for businesses that focus on Business to Consumer. In general, consumers spend more time on social media. In most cases, people only respond to consumer related products or services. Business to Business marketing falls in a different categories. For example, a business owner would not necessarily make a business decision on a social media platform.

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A Breakdown of Digital Marketing

Online marketing consists of different types of services. It’s important to know which one will work for your organization. A great strategy will involve analyzing your target market, audience, geographic location and demographic.

Digital marketing consist of the following:

  • Market Research & Keyword Research. Part of creating a robust online marketing plan is to take the time and do the market research. Analyzing your target market and competitors is a great place to start. Furthermore, keyword research also plays a vital role in ensuring your marketing efforts reach the masses. For example, advertising a modern night club in an older small town demographic might not be as successful. However, advertising a 60’s Elvis night club might do the trick.
  • Search Engine Optimization Or SEO Services. This is another important factor to determine the success of your digital marketing efforts. SEO is ideal for helping a company grow organically and rank to the top of search engines. In general, SEO can help you rank for an unlimited amounts of keywords or key-phrases. A great search engine optimization plan involves targeting long-tail keywords and then eventually shorter keywords. Long-tail keywords refer to more than three words. In fact, long-tail keywords are normally easier to rank for in a short period of time.
  • Pay Per Click Advertising. Pay Per Click advertising, otherwise known as PPC Advertising, is a great strategy to generate traffic to your website quickly. PPC Campaigns includes Google Ads, LinkedIn Ads, YouTube Ads and Facebook Ads. Ad formats can make or break your PPC Adverting. Conversion tracking is crucial to determine the success of any marketing campaign. With that said, advertising platforms tend to be expensive and should only be used for a short period of time.
  • Content Writing & Copywriting. Your website says it all. In fact, website content needs to be written in a strategic manner. Furthermore, your content should allow your visitors to easily get to the information they are looking for. Keyword research comes in handy when writing your website content. Obviously, your spelling and grammar should be on par with the audience you trying to attract.

Expect a detailed Online Marketing plan

Regardless of what agency you’re going to use, you should expect a detailed marketing plan. Avoid going for the cost-effective marketing agency. While cheaper at first, it will cost you more in the long run. An ideal way of selecting a digital marketing agency is to look at their track record, Google reviews and success stories.

You need to be comfortable with who you select. In most cases, a marketing company that’s local with offices near you are ideal. Our track record speaks for itself. With more than 15 years experience in the industry, we’ve seen it all. We also have account managers on staff whose main priority is to make sure every client is happy, even after a project is completed.