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Digital Marketing Agency

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Digital Marketing Explained

Navigating & Benefiting From Online Marketing
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Ullaco is a Digital Marketing agency with an exceptional track record. Marketing can sometimes be seen as a cost centre to your business. Not only can it be complicated, but it can also be difficult to track whether or not it’s working. A lot of small businesses and even large enterprises are hesitant about investing money into online marketing. Rightfully so. If it’s not done right, marketing can lead to an expensive outcome with no return.

Fortunately there are several digital marketing agencies that know exactly what they are doing. A proven track record speaks for itself. As a business owner or CEO you tend to be pulled in different directions on a daily basis. Thus, leaving you with little to no time to focus on your marketing. In most cases, medium to large businesses invest in hiring a marketing manager. However, marketing managers can also get caught up in other important responsibilities.

Outsourcing marketing efforts to a marketing agency is beneficial. Marketing agencies are great at bringing new ideas and strategies to the table. They also stay up-to-date on emerging trends. Something you or an in-house marketing manager may not have time for. Furthermore, an agency’s experience can help a business grow tremendously. In fact, we’ve helped clients overhaul their entire marketing plan and corporate branding. Thus, increasing their fiscal revenue.

Digital Marketing agency illustration showcasing organic website growth. People working together and doing market research

What is Digital Marketing & How can it help?

Digital marketing services have been around for quite a long time. However, the techniques and strategies can change on a daily basis. It can consist of anything from search engine optimization to Facebook ads. Overall, digital marketing is a term used for anything related to online media.

The modern age of technology has forced most small to large businesses to focus more on online marketing. We are in an era where potential clients would rather search online for a product or service. Traditionally a marketing strategy would solely focus on flyers, billboards, radio or TV ads. However, in recent years we’ve seen that digital marketing has a much biggest impact on potential clients.

Products, services or information should be easily accessible to your customers. If you make it hard for people to get what they are looking for then they will simply move on. As with most marketing, a digital approach should follow a strict plan and strategy. Marketing that lacks a short-term and long-term plan is often unsuccessful.

Advertising on Facebook & Social Media

Advertising on Facebook or Instagram largely depends on your target audience. We’ve found Facebook ads are more successful for businesses that focus on Business to Consumer. In general, consumers spend more time on social media. In most cases, people only respond to consumer related products or services. Business to Business marketing falls in a different categories. For example, a business owner would not necessarily make a business decision on a social media platform.

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A Breakdown of Digital Marketing

Online marketing consists of different types of services. It’s important to know which one will work for your organization. A great strategy will involve analyzing your target market, audience, geographic location and demographic.

Digital marketing consist of the following:

  • Market Research & Keyword Research. Part of creating a robust online marketing plan is to take the time and do the market research. Analyzing your target market and competitors is a great place to start. Furthermore, keyword research also plays a vital role in ensuring your marketing efforts reach the masses. For example, advertising a modern night club in an older small town demographic might not be as successful. However, advertising a 60’s Elvis night club might do the trick.
  • Search Engine Optimization Or SEO Services. This is another important factor to determine the success of your digital marketing efforts. SEO is ideal for helping a company grow organically and rank to the top of search engines. In general, SEO can help you rank for an unlimited amounts of keywords or key-phrases. A great search engine optimization plan involves targeting long-tail keywords and then eventually shorter keywords. Long-tail keywords refer to more than three words. In fact, long-tail keywords are normally easier to rank for in a short period of time.
  • Pay Per Click Advertising. Pay Per Click advertising, otherwise known as PPC Advertising, is a great strategy to generate traffic to your website quickly. PPC Campaigns includes Google Ads, LinkedIn Ads, YouTube Ads and Facebook Ads. Ad formats can make or break your PPC Adverting. Conversion tracking is crucial to determine the success of any marketing campaign. With that said, advertising platforms tend to be expensive and should only be used for a short period of time.
  • Content Writing & Copywriting. Your website says it all. In fact, website content needs to be written in a strategic manner. Furthermore, your content should allow your visitors to easily get to the information they are looking for. Keyword research comes in handy when writing your website content. Obviously, your spelling and grammar should be on par with the audience you trying to attract.

Expect a detailed Online Marketing plan

Regardless of what agency you’re going to use, you should expect a detailed marketing plan. Avoid going for the cost-effective marketing agency. While cheaper at first, it will cost you more in the long run. An ideal way of selecting a digital marketing agency is to look at their track record, Google reviews and success stories.

You need to be comfortable with who you select. In most cases, a marketing company that’s local with offices near you are ideal. Our track record speaks for itself. With more than 15 years experience in the industry, we’ve seen it all. We also have account managers on staff whose main priority is to make sure every client is happy, even after a project is completed.

A Digital Marketing Agency you can Trust

Let one of our Marketing specialist Call you Back!
Ullaco Corp.
5.0
Based on 37 reviews
Bill Martin
Bill Martin
14:37 01 Apr 19
Very good service they treated me with respect they are very responsive to my needs any problems I have more questions to answer them right away communication is really good
Brandon Potts
Brandon Potts
20:17 14 Mar 16
Working with the professionals at Ullaco was nothing short of a great experience. My problems were met with intuitive and creative solutions that will help my business not only rise above my competitors, but make sure we stay there for years to come.
John Michelin
John Michelin
19:36 18 Sep 19
Jacques and his team were very engaging, responsive and creative in helping us to launch our new website. I highly recommend Ullaco to any company planning to initiate or improve their own website.John Michelin Vice President - CommercialExchanger Industries Limited
Craig Maloney
Craig Maloney
17:32 21 Aug 17
Had the pleasure of meeting the owner myself. Found the experience of his company to be very welcoming and informative; his work is remarkably professional. Truly a warm personality with your best interest at heart. I would recommend this company to anyone wanting a very functional and unique layout done.
2in1 Realtor
2in1 Realtor
16:34 26 Apr 19
Definitely your best bet when it comes to making your hard earned money worth the spend on a premium website that improves your online presence and boosts your ranking amongst competitors....Ullaco understands luxury and also comfortably accommodates every budget...I used to say a trial will convince you but this time I choose to say, try Ullaco and thank me later...
Ryan Quist
Ryan Quist
15:42 21 Aug 17
I've had a great experience working with Ullaco. The staff we worked with were very knowledgeable about the development process and employed a tasteful business design aesthetic in their projects. Highly recommended.
Sean Callbeck
Sean Callbeck
16:50 10 Mar 16
Great UX Experience and Attention to detail. I would recommend Ullaco Corp for any Web related services!
Brooks Robbins
Brooks Robbins
19:47 22 Jan 19
Custom web design at it's finest. This team will do the work of many to get you exactly where you want to be online. Shannon, Jacques and Justin treat you like family.
Ashton Corkum
Ashton Corkum
17:45 21 Aug 17
Ullaco Corp delivers a high quality product, would recommend to anyone looking for web services that deliver results!
Daniel Deyzel
Daniel Deyzel
18:49 05 Mar 16
Dedicated workmanship and a Passion for the industry.
Aziz Kapasi
Aziz Kapasi
01:32 16 Mar 18
Great web development at a fair price. Delivered in a timely manner and within scope. Will also handle other online social media and marketing which is a bonus.
Scott Mclean
Scott Mclean
20:22 24 Jun 19
Excellent company to work with, very knowledgeable with all aspects of the process, they were very accommodating and patient with me and my schedule. I highly recommend this company and have no doubt we will continue to do buisness is the future.Thanks for all of your hard work!
Chris Seed
Chris Seed
18:22 21 Aug 18
EXCELLENT EXPERIENCE WITH JAQUES BOTHA FROM THIS COMPANY
Mathew Kostka
Mathew Kostka
17:07 18 Aug 17
We had Ullaco help with a major redesign/relaunch of our website. Throughout the process they were extremely professional, thorough, and efficient. Ullaco presented us with cutting-edge, modern options for our site and were engaged from start to finish listening to our feedback and presenting unique and helpful ideas along the way.I would highly recommend Ullaco for your web design! We would definitely use them again!
Kathryn Parr
Kathryn Parr
16:32 18 Aug 17
Very professional, added value to the company, a pleasure to work with.
Elephant Moving
Elephant Moving
14:52 28 Feb 19
Absolutely loved our experience with Ullaco Corp. We have been blown away by the level of expertise and technical excellence that comes from Ullaco Corp. They have helped us to get on our path on the media side of the spectrum. But more importantly they care about who we are and what message we are trying to share with people. Ullaco Corp treats our business as though it was their own business. I recommend them to everyone. We were looking for a trusted company to complete design for our Moving business website and have received the very best from Ullaco Corp. Even after the whole process was complete, if we ever have any questions about adding any new things to the website the team is always super prompt and so, SO helpful.
Chris Fryer
Chris Fryer
19:24 22 Aug 17
Engaging and working closely with Ullaco and Jacques on two projects so far, we continue to have our expectations exceeded. The level of professionalism and service is top notch, and we will continue to work with them for our future design/development/SEO/digital marketing needs.
National Starroofing
National Starroofing
01:59 19 Jan 19
We are a local construction company that have tried doing the web design and maintenance the do-it-yourself way, the one part-time IT guy and random calling web company from Silicone Valley. The internet has always been a challenge for us untill we met these guys. The Ullaco team was referred to us and a brighter time started showing in front of us from the first meeting. We started our dealings in 2018, developed a much needed new website and have them manage our internet presence on a regular basis. A large weight has been taken off our shoulders as most residential clients come from the internet. The team is very friendly, accomodating and professional to the customer, fit for all aspects of the services they offer and very happy working with each-other.
Shonah Bourque
Shonah Bourque
18:52 18 Aug 17
Used Ullaco a few months ago for the first time and will continue to use them for all my future needs. They were attentive and responsive to all my requests. Very professional and prompt service. Would highly recommend.
Jason Reid
Jason Reid
18:18 18 Aug 17
Superb Web Design and Development. Very professional with great communication. Ullaco Corp created my Website from the ground up and we continue to utilize them. Would recommend to anyone who needs help creating a Website. Exceeded my expectations. Thank You Jacque.
Future Green Irrigation
Future Green Irrigation
00:08 03 May 19
I own an irrigation contracting company called Future Green Irrigation, and had my site developed by Ullaco last September. These guys have been great to work with. It really is amazing how a great looking website can convert clicks into leads. I often get comments from potential clients on the professional quality of my site. I've seen about a 3 fold increase in leads compared to this time last year with my old website. One thing I really like is that I have access to edit my site and make minor changes to the content, especially the text. With my old web developer, I'd have to email them every time I wanted a minor change, they would take a few days to get to it, and they usually didn't do it the way I envisioned. Plus they would charge me every time they did this.I would highly recommend Ullaco to any business owner wanting to take their business to the next level!
Zihui Lin
Zihui Lin
16:23 18 Aug 17
Excellent website design and great communication with clients!
Revive Renovations Inc.
Revive Renovations Inc.
18:31 08 Apr 19
Jacques and his team are a pleasure to work with. Great communication and very knowledgeable. We would highly recommend Ullaco!
David Walkington
David Walkington
18:06 25 Jan 19
Ullaco took my website from nothing to the great success story it is now for lead generation and online web presence. Highly recommend them and there professional communication as well as offices make for a great experience during the entire process as well.
Chris Chu
Chris Chu
16:01 21 Aug 17
Great web design agency to work with.
Vineyard MC
Vineyard MC
16:19 07 Feb 19
Jacques and his team of professionals took our very outdated website and turned it into a beautiful updated website. They walked us through this process every step of the way. I highly recommend their services we are more than happy with our new website and our clinic has seen much improvement with leads!
Ashley Ralston
Ashley Ralston
21:01 17 Jan 19
Ullaco's team is amazing. They have been a huge help to our business Soft Metal Experts. They are quick to respond when contacting them and they're personalities always make meetings lots of fun. I recommend Ullaco for any of your website needs.
Paul Kornfeld
Paul Kornfeld
20:23 18 Aug 17
Ullaco has done exceptional Front-End Design work for my company helping us transform our vision of an agile framework and responsive design into reality. Would recommend to anyone looking to upgrade their website user experience.
Gurpreet Aulakh
Gurpreet Aulakh
22:17 17 Sep 19
A great team to work with, best creative designers, thinkers and programmers working under one roof, with excellent professionalism and customer service. Team Ullaco is all that you need for your IT needs.
Shara Chapek
Shara Chapek
16:12 21 Aug 17
very professional and friendly to work with
Riana Mulder
Riana Mulder
16:48 21 Aug 17
Jacques created our website Superior Stone in Knoxville. We get numerous clients talking about our website and the fact that it is very informative and user friendly ! Jacques is very creative and talented, and we will recommend him any time. He is marketing driven and professional, and knows how to present any product especially on line. We find that more and more customers use the internet to do all their research before they get to the showroom. On line presence is so valuable !Riana Mulder Co owner Superior Stone in Knoxville
Alain Dupuis
Alain Dupuis
18:03 14 Jun 19
Roald Palaya
Roald Palaya
00:05 03 May 19
I started working at ullaco corp early this year and it has been a fantastic experience. Everyone is extremely supportive and helpful and I am learning a lot of knowledge in regards to website design. The overall environment is welcoming.
Marko Torbica
Marko Torbica
23:28 21 Jan 19
We used Ullaco to design and develop our website. By far one of the best vendors I've ever dealt with. Communication and professionalism is at their core. If you need a site... Ullaco is it
Shaun Suddards
Shaun Suddards
06:26 22 Aug 17
It was fantastic doing business with Ullaco as they really do amazing work!Your website looks fantastic!
Tracey Morrison
Tracey Morrison
17:28 17 Jan 19
Great service, knowledgeable & friendly employees! They redid a website for me and it looks fantastic!
Albany Roofing Ltd.
Albany Roofing Ltd.
16:59 24 Apr 19
We had a pleasure working with Jaques and his team. They have made the process of building a website very easy and understandable. Jaques is very honest, reasonable price and delivers results. Jaques excellent knowledge can help any business with their search engine optimization campaigns and marketing strategies. Pleasure to work and be part of Ullaco circle Marina
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