Checking out of an ecommerce website should always be a seamless process. Complicating this part of your online store can lead to customers moving on to the next site. For example, Amazon allows you to checkout without going to a checkout page. This is called the One-Click Checkout process.
The highest drop-off page in any online web store is the checkout page. In some cases, visitors change their minds when they see the total amount due. Maybe they want to wait and add a few more items. Or, in other cases, it could be the process is more hassle than its worth and they move on to your competitor. There could be several reasons why the sale doesn’t go through. One great solution that can help the problem is implementing a One-Click checkout process.
In general, an online web store needs to have a drop down shopping cart button at the top right of the site. This makes it easy for the website visitor to track what they’ve added to their cart. Not allowing this feature can lead to customers leaving your site.
Your payment gateway must work flawlessly. In addition, it needs to provide the customer with multiple payment options. Some of the most popular payment gateways are PayPal, Stripe, Square and SecurePay.
Always take extra time before selecting your ideal payment gateway. Each gateway comes with different credit card surcharges and processing costs. We have the experience to help you select the right gateway for your online web store.
Most ecommerce customers make their purchases on their mobile devices. It’s important to ensure that your website mobile optimized and mobile friendly. With that said, Apple Pay and Google Pay allows your customers to easily check out without adding any tedious payment information.
Managing an ecommerce website’s inventory can be challenging. Most importantly, your products needs to stay up-to-date at all times. Ullaco can help you optimize your inventory to gain optimal results. We analyze, assist and recommend ecommerce solutions aimed at increasing your revenue.
A few key points we focus on that will improve your online web store:
- Product Description(s) & Categorization. Product descriptions are important for improving your product sales. It gives the viewer a better understanding of it and how it might benefit them. Categorizing products makes inventory management much easier.
- Product Ratings. Another great way for your website visitor to gain confidence in your product. Research has shown that products with customer ratings have a much higher selling rate.
- Product Photos & Videos. A local Calgary-based car dealership has seen a significant spike in website activity by adding 15+ photos and a video of each vehicle in their inventory. An online web store provides great return on investment if the user get all the information they need from a specific product.
- Product Upselling & Cross-Selling. Vistaprint and Amazon have successfully mastered upselling and cross-selling. As part of their checkout process, the visitor gets introduced to other products that might benefit them. For example, say a Vistaprint visitor purchases business cards. As part of the checkout, the ecommerce store might recommend business card holders.
We have the experience and knowledge to develop an ideal online web store solution that fits your business model. Our web development team has more than 15 years of combined experience. Call us today and let us help you create or improve your ecommerce website.