Pay Per Click is a successful technique to get more visitors to your site. Keep in mind that PPC advertising, or PPC campaigns, should be seen as a short-term solution rather than a long-term one. Google Ads can become quite expensive. You’re also competing with directly with your competitors.
Google Ads, also referred to as paid search (Pay Per Click Advertising), in general works on the same principal as a bidding process. Whomever pays the highest wins the bid. Each time someone searches a keyword or key-phrase on Google, your ad goes through their bidding process. If you win the bid, your ad shows. However, more factors do play a role in winning the bid. Google also takes the time to analyze your ad relevancy towards your landing page. The more relevant your ad, the higher your chances of showing up.
One of the key factors of establishing a successful ad campaign is to spend time on keyword research. Not only will the research save you time and money but it will also increase your conversion. Overall, ads are evaluated based on their quality score. Google Ads has great keyword research tool that helps selecting the perfect keywords for your PPC campaign.
Your Pay Per Click advertising can be set to follow a specific bidding strategy. These strategies includes manual bidding or automatic bidding. Manual bidding allows you to set the Cost Per Click, aka PPC, on your own terms. Automatic bidding allows Google to set the Cost Per Click for you based on multiple factors. In general, selecting the right bidding strategy is based on your marketing strategy, budget and industry.
We provide full digital marketing services to all of our Calgary clients. Our main focus is always to provide an extensive overall marketing strategy paired with great website design and development. We believe that a PPC campaign should be backed by a solid marketing foundation.We also cater to Red Deer, the city of Lethbridge and everywhere in between.
Yes, that’s right. Ullaco also has a strong presence in Edmonton. Our satellite branch is located in the downtown area of Edmonton. We provide the same great services to our Edmonton clients. This includes; Edmonton website design, Search Engine Optimization, website content writing and Pay Per Click advertising in Edmonton.
The latest addition to our web design family is Winnipeg, where we’ve had the opportunity to expand our digital marketing services. We’ve helped multiple business rank on Google or Bing’s search results page. Our Winnipeg satellite branch is located in the downtown area.
Our talented marketing strategists are trained at providing exceptional service to our clients. We take the time analyze our clients’ website and online marketing strategy to ensure optimal results. We are a digital marketing agency that provides a full services solution, from Pay Per Click advertising to search engine optimization.