Responsive Web Design For Medical Practices

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A medical practice can be hard enough to run and even harder without a good responsive medical website design to represent it. When building relationships with patients and coworkers, it’s best to have a responsive website to make sure your medical practice is running efficiently as possible. You want to be able to reach as many people in as many places as possible, all while providing great user experience.

What is Responsive Web Design?

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A responsive website  is one that is built to respond to the device you are opening it on. This means that if you are using a cell phone, laptop, tablet, or a larger desktop the webpage will adjust its dimensions to fit your screen.

By adjusting in size, the user will have a better experience. Less scrolling, no distortion, and no need to turn your tablet or phone sideways to look at an image or fill out a contact form when a websites dimensions are “fixed.”

On a computer a website might have three columns of information to read through. Still, a responsive website will automatically adjust and format to two columns or become single columns stacked. This occurs when you use a smaller display screen. By doing so, the website becomes easier to read, more user-friendly and easier to use overall.

Why Should A Medical Practice Use This Essential Tool For Their Website?

To start, at least 72% of all health inquiries start at the search engine. Therefore, if people continue to own multiple devices such as a phone, tablet, and laptop and they continually switch back and forth between them it will be easier for them to use a medical website if it is responsive to their many devices.

This is why responsive medical website design is so important. You don’t want users getting frustrated, you want them to become one of your forever patients.

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Statistics

• 75% of mobile phone users expect immediate information when using their smartphone. (Google, 2019)
• 61% of mobile users are more likely to contact a local business if they have a mobile-friendly website. (Junto, 2019)
• 46% of people say they wouldn’t purchase/return to a brand again if they had a disruptive mobile experience (Google, 2017)
• People today have 2X more interactions with brands on mobile devices than any other device. (Google, 2017)

• 57% of users say they wouldn’t recommend a business with an inadequately designed mobile site (socPub)
• Users spend on average 69% of their media time on their phones or Tablets (Comscore, 2017)
• 52% of customers are less likely to connect with a company because they had a bad mobile experience. (Campaign Monitor, 2018)
• 70% of smartphone users who decided to go with a brand or company turned to their phone. They looked up the information before making a decision (Google, 2017)

Making These Web Issues Non-issues

The most important aspects of a webpage which allows repeat users will be based on how easy they can access information about your clinic or practice. Here are three sure-fire ways that responsive web design  will get your business booming.

Mouse vs. Touch:
using two devices

Touch needs to be taken into consideration nowadays when it comes to web design. Many mobile users will get frustrated when it doesn’t prove very easy to navigate a web page without the use of a mouse.

Speed & Images:
Laptop, Tablet and mobile showcasing responsive website design

When using mobile devices, it also can take longer for images to load. This slows down the site, making the user frustrated. Using fewer graphics or changing the size of them will improve their functionality.  It will load the entire faster when opened from a mobile device.

Apps & Website:
apps

Some practices are even creating apps for the user to download. Apps allow easier navigation for users to utilize the online presence of medical practices’. They can now book online, ask simple questions, and find out any information needed on the spot.

Ullaco can make your medical website responsive to your patients and your future patients’ needs contact us to get the ball rolling in the right direction, the future.

At Ullaco Corp, we know what it takes to make a great  responsive medical website design. Combined with a robust digital marketing strategy, we have a formula that allows your practice to succeed while increasing your ROI. Our goal is to help medical clinics improve their online presence and
reach new patients.

Contact us today to book an appointment about making a website that drives patients to your clinic.
(403) 910-7270

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