Small business and your website: why it’s important

Shannon McClureShannon McClure
Importance of professional website design, website development.

While good marketing has always been key for business, digital marketing has become an essential part of the equation. A digital strategy is just a piece of the marketing puzzle and goes beyond strategic ads or social media platforms.

Another important factor in ensuring a great strategy is having a responsive, functional website. Done right it provides web visitors with an easy to navigate, exceptional user experience. In addition to a great design you need focused, SEO optimized content to create the best impact. These are both areas where hiring a professional website design and development company plays an important role.

However, as important as it is, many small businesses are falling behind when it comes to their online presence. They still don’t see the value of hiring a professional. Or they think it’s something for larger companies with bigger budgets.

Quality professional website design is an investment, but the long-term benefits far outweigh the cost. This will save you time upfront and money in the long run. Think of your website as the storefront to your business. If it doesn’t look good and isn’t easy to navigate, what impression do you think it gives people of your physical location?

One of the best things about websites is your customers can browse your services outside of regular business hours. Many people invest time looking at a company’s online presence before ever stepping foot inside their business.

If it’s a restaurant, they’ll search the menu, or if it’s a store they’ll check for item availability. Sometimes the search is as simple as finding out business hours and your location. If it’s not easy to find, they’re going to go somewhere else.

A website, especially a well designed one, can build brand credibility. It’s one of the first impressions a person has of your business and gives them insight into your brand’s personality. It allows you to have all business information in one place. Another reason why your website is important is because it also gives you control over content. With social media sites there are certain rules on engagement or restrictions on format and what can be created.

By hiring the right professional website design company, you can have a site custom built to suit your business. This can give your web design a unique look that you can’t quite get with a template system. Despite what you may think, websites continually require maintenance and monitoring. Because the internet changes daily, having a team dedicated to continuously updating your site and working on SEO ensures optimal success.

We hire professionals for issues around our home, or with our cars. We’ll bring in electricians, roofers or other contractors because they have the experience and the knowledge to resolve the issue. A professional website design company has the experience to make sure your website doesn’t just look good, but also gets you business.