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Responsive Web Design

Mobile Friendly websites increase User Interaction
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Responsive Web Design For Optimal Website Growth

If you’ve been looking for a new website builder in Calgary, Edmonton, Winnipeg or Kelowna, then you’ve probably heard the phrase ‘responsive web design.’ However, you might be questioning what exactly that means. Responsive web design is when a website is designed, developed and implemented to render seamlessly on all devices. The primary focus is to ensure a seamless experience for all users.

A responsive design involves using CSS (cascading style sheets) coupled with Bootstrap to create a mix of flexible grids and layouts. With that said, most modern websites are developed using SASS and LESS code. SASS stands for Syntactically Awesome Style Sheets and it allows website developers to create a quicker and more efficient website.

Your website is the digital front of your business. It has to be easily accessible regardless of the device used. UX Design, also known as user experience design, must to be at the core of your web design. With larger numbers of users accessing information via their smartphones, a mobile-friendly web design is essential.


Mobile traffic has increased significantly in recent years. Let’s face it, most people search the web using their mobile devices. Mobile phones are more convenient, allowing us to browse any website at any time. Therefore, it’s important to ensure that your website caters for the mobile friendly visitor.

Desktop and mobile traffic are two different beasts of their own. In the past, digital marketing agencies would treat mobile design as an afterthought. As mobile traffic began to increase, strategies started changing. Web developments firms then began creating two versions of every website. One geared towards desktop users and one for mobile.

Modern websites need to take into account all users. Not everything on a desktop necessarily has to be visible on the mobile version. However, the strategy has to bridge the desktop and mobile versions while creating a seamless experience for users.

Mobile-friendly websites should be clean and to the point. Responsive web design fundamentals are key to mobile websites. Typography, buttons, text and images should be perfectly aligned to ensure perfect website conversion.


Modern web development technology allows developers to create one website capable of working well for both mobile and desktop. Furthermore, it gives us the ability to show or hide certain content for certain devices. The primary goal for any mobile optimized website should be efficiency and quick user interaction.

Desktop websites gives you more freedom. Obviously, desktop websites have a larger screen size to work with. This allows for more content, images and videos. People tend to spend more time fully browsing through a website on their laptop, aka desktop these days. In fact, this study shows that desktop is still a powerful source for users looking for information online.

With the invention and popularity of smartphones, the internet is literally at our fingertips. Think of how many times you just ‘quickly’ need to look something up before you forget again. That’s the power of mobile, having that accessibility. Which is why your mobile website has to look good, otherwise the traffic coming to it will just as quickly move on to your competitors.


That leads us to bounce rate. Your website bounce rate is directly influenced by your website design, website content structure and organic ranking. So, what is bounce rate? Bounce rate refers to a percentage of visitors who navigate away from your site almost immediately after being directed to it. Basically the lower your bounce rate the more successful your website. Essentially, a great bounce rate is anything lower than 40% of overall traffic.

Google Analytics is a great tool to determine your website bounce rate. Firstly, it shows in detail how website visitors are interacting with it. Secondly, it gives insight into areas or sections that may need improvement. Finally, it also allows you to track behaviour patterns and really get a sense of what people are looking for from your website.

A high bounce rate can lead to lost in revenue, aka Return On Investment (ROI). We’ve seen, however, that direct traffic tends to have higher bounce rate than any other acquisition source. Direct traffic often correlates to people who sign into the site, grab your phone number and leave again. Acquisition refers to how people navigate to your website. Popular acquisition sources normally include direct traffic, organic traffic, social media and referral traffic.

Overall a great responsive web design and quality content writing will lower your websites’ bounce rate. It allows your website visitor to quickly get the information, product or service they are looking for.

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Calgary Web Design

Ullaco Corp was established in Calgary, Alberta several years ago. We provide professional Calgary web design services tailored to our clients’ needs. We’ve helped multiple local Calgary businesses grow their online presence.

Edmonton Web Design

Edmonton web design services is another key part of our business. We provide digital marketing solutions to major Edmonton-based businesses. Our satellite office is located in the downtown of Edmonton, Alberta.