Modern web development technology allows developers to create one website capable of working well for both mobile and desktop. Furthermore, it gives us the ability to show or hide certain content for certain devices. The primary goal for any mobile optimized website should be efficiency and quick user interaction.
Desktop websites gives you more freedom. Obviously, desktop websites have a larger screen size to work with. This allows for more content, images and videos. People tend to spend more time fully browsing through a website on their laptop, aka desktop these days. In fact, this study shows that desktop is still a powerful source for users looking for information online.
With the invention and popularity of smartphones, the internet is literally at our fingertips. Think of how many times you just ‘quickly’ need to look something up before you forget again. That’s the power of mobile, having that accessibility. Which is why your mobile website has to look good, otherwise the traffic coming to it will just as quickly move on to your competitors.
That leads us to bounce rate. Your website bounce rate is directly influenced by your website design, website content structure and organic ranking. So, what is bounce rate? Bounce rate refers to a percentage of visitors who navigate away from your site almost immediately after being directed to it. Basically the lower your bounce rate the more successful your website. Essentially, a great bounce rate is anything lower than 40% of overall traffic.
Google Analytics is a great tool to determine your website bounce rate. Firstly, it shows in detail how website visitors are interacting with it. Secondly, it gives insight into areas or sections that may need improvement. Finally, it also allows you to track behaviour patterns and really get a sense of what people are looking for from your website.
A high bounce rate can lead to lost in revenue, aka Return On Investment (ROI). We’ve seen, however, that direct traffic tends to have higher bounce rate than any other acquisition source. Direct traffic often correlates to people who sign into the site, grab your phone number and leave again. Acquisition refers to how people navigate to your website. Popular acquisition sources normally include direct traffic, organic traffic, social media and referral traffic.
Overall a great responsive web design and quality content writing will lower your websites’ bounce rate. It allows your website visitor to quickly get the information, product or service they are looking for.