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Web Design Foundation

See Results With A Professional Web Design
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Building A Solid Foundation

Professional Structure For Your Website
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Every good website design, no matter what industry you are in, must start with a solid foundation. A website foundation built from the design phase is one of the most effective ways to ensure the success of your website. The foundation lays the groundwork for navigation and the overall look and feel of the design.

Ullaco’s team of website developers, copywriters and designers have the experience needed to help you lay that foundation. Using competitor research and a wide range of analysis tools, we will work with you to create a sitemap that makes sense for your business.

Choose An Online Marketing Strategy

Often clients will want to invest in search engine optimization strategies or go the route of Pay Per Click aka Cost Per Click (PPC) advertising. While we strongly believe in creating a long-term strategy using search engine optimization, PPC does have its benefits. With that said, your advertising or marketing efforts greatly depend on your web design foundation. In fact, user experience plays an important role in converting a website visitor into a potential client.

Keeping up on the latest trends in online marketing can be a tedious task for business owners. In most cases, a little bit of help is all that’s needed to take the burden off a business owner or marketing manager. It’s important to know that website technology changes on a daily basis. For example, what was acceptable two years ago might not be effective today. In general digital marketing agencies use different strategies or procedures to ensure optimal website results.

Successful website conversion & Web Design Foundation

A successful web design makes conversion, aka Return on Investment, efforts much easier. For example, a golf course in Calgary is struggling to book tee-times on their website. The owner of this golf course is constantly investing large amounts of money in his online marketing. However, the golf course’s website is almost six years old and is difficult to navigate. Originally they hired a local Calgary web developer to quickly put something together without a lot of thought into the user experience (UX).

Part of the main problem for this golf course is the complexity of the website. PPC advertising and limited organic rankings are routing users to his website. However, once there users become frustrated because they can’t easily find the information they’re looking for. This is the result of a solid marketing strategy and user experience flow not being considered during the website design phase.

A great digital marketing strategy stems from a robust web design foundation. Every website should be designed with the end user in mind. It should also take into account the path the user may take while navigating the site. The user goal can vary from business to business. It can include searching for specific website content, shopping through products, booking a vacation or getting pricing on certain products or services. An experienced web design firm in Calgary will help you navigate that user experience and create a solid foundation for your online presence.

Long Term SEO Strategy

As mentioned above, your website design is everything. The perception of your website design foundation directly correlates with your conversion rates and corporate branding. In general search engine optimization strategies and PPC advertising should be the core of any website design and development.

Pay per click advertising is a great tool to quickly ramp up business. Organic ranking, however, will take longer but will generate stronger leads. Additionally, organic website traffic is free whereas Google Adwords (PPC advertising) involves certain costs hence the phrase Pay Per Click. Popular search engines like Google and Bing struggle to rank a website if they’re not optimized properly.

At Ullaco Corp, our content copywriters and website development teams have built a strategy for success. This strategy is tailored to each client, allowing us to build the foundation needed to see a return for your business.

Group of people working on optimization a web design foundation

Web Design Foundation & Creativity

Many small businesses tend to forget how important it is to have a clean and creative website. Website clutter or uneven spacing can lead to user frustration. A phenomenal web design foundation consists of having the emotion of the visitor at heart.

For example, how would you interact with an online e-commerce store that hides the shopping cart within a menu? In most cases, you would just move on to the next website. In some cases, creative agencies try to be too creative. This results in potential customers moving on to the next website offering the same products or services.

Website creativity plays an important role in making your business stand out. However, there’s a fine line between the ideal creativity and overkill. Website animation has shown to be one of the culprits that deter users away from a website. Sounds and videos automatically playing when a web browser loads the site is another great example. The user should be in charge of what they would like to view or see. Recently, Google Chrome has decided to disable sounds and videos from automatically playing when loading a web page.

In essence, a web design foundation is key to ensure optimal user experience and ROI. Online marketing and advertising is a breeze if you have the right foundation in place.

A group of people brainstorming and rethinking their web design foundation

Web design & advertising agency that works for you

Digital marketing agencies should deliver custom tailored services aimed at increasing company revenue. In some cases, marketing agencies tend to provide a “Cookie-Cutter” solution; a one size fits all kind of approach. Ideally the web design firm you hire will create a custom marketing plan. A custom plan will allow for more creativity and is structured around your business goals and objectives.

Let’s face it, a hair salon is completely different to a pet shop. Using the same marketing strategy for both businesses will lead to almost zero conversion. When dealing with a digital marketing agency it’s important to ask the right questions. Local agencies are much easier to work with rather than off-shore companies.

Front-end web developers Rejoice!

Luckily there are some great tools on the market to ensure that a web design foundation checks all the check boxes. In the past, software developers had a hard time trying to determine if a website was successful or not. In recent times, however, web developers can easily analyze why a website is not performing well.

Front-end web developers, content marketers and marketing strategists should work closely together to ensure that the website get the right message across. This recipe is ideal for providing a well optimized web design foundation.

Why we stand out form the crowd

Every website we build is custom. Our marketing team delivers exceptional marketing strategies aimed at increasing your Return On Investment and overall revenue. Our head office is located in Calgary, Alberta. We also have satellite offices in Edmonton, Winnipeg and Kelowna. We are a proud Canadian company that uses in-house, full-time employees only.

So, what sets us apart from the rest:

  • Web design foundation backed by science. Our website designs, content and marketing efforts are backed by analytical data. We provide extensive market research and keyword research that allows us to deliver websites that are appealing yet effective.
  • Efficient web development techniques. Our in-house web developers are trained to build a website as efficient as possible. We know that website performance is crucial. In fact, website performance can make or break the success of any website. No one likes waiting for a website to load.
  • Search Results Matter. Our projects have one key element in mind. Organic ranking and search results. We know that Google ranking is the ideal situation for most websites. However, you can rank well but still have a hard time converting visitors. Therefore, our website designs are aimed at closing that gap.
  • Communication and efficiency. We take customer communication very seriously. In fact, we like to meet our customers or potential clients in person. As a business owner you need to know whats going on with your website.
Illustration of people creating a web design foundation. Creating meaningful web designs with a marketing strategy

Get the right Web Design Foundation

Let us help you increase your Return On Investment
Ullaco Corp.
5.0
Based on 40 reviews
David Walkington
David Walkington
18:06 25 Jan 19
Ullaco took my website from nothing to the great success story it is now for lead generation and online web presence. Highly recommend them and there professional communication as well as offices make for a great experience during the entire process as well.
Jason Reid
Jason Reid
18:18 18 Aug 17
Superb Web Design and Development. Very professional with great communication. Ullaco Corp created my Website from the ground up and we continue to utilize them. Would recommend to anyone who needs help creating a Website. Exceeded my expectations. Thank You Jacque.
Marko Torbica
Marko Torbica
23:28 21 Jan 19
We used Ullaco to design and develop our website. By far one of the best vendors I've ever dealt with. Communication and professionalism is at their core. If you need a site... Ullaco is it
Roald Palaya
Roald Palaya
00:05 03 May 19
I started working at ullaco corp early this year and it has been a fantastic experience. Everyone is extremely supportive and helpful and I am learning a lot of knowledge in regards to website design. The overall environment is welcoming.
Gurpreet Aulakh
Gurpreet Aulakh
22:17 17 Sep 19
A great team to work with, best creative designers, thinkers and programmers working under one roof, with excellent professionalism and customer service. Team Ullaco is all that you need for your IT needs.
Shaun Suddards
Shaun Suddards
06:26 22 Aug 17
It was fantastic doing business with Ullaco as they really do amazing work!Your website looks fantastic!
Mathew Kostka
Mathew Kostka
17:07 18 Aug 17
We had Ullaco help with a major redesign/relaunch of our website. Throughout the process they were extremely professional, thorough, and efficient. Ullaco presented us with cutting-edge, modern options for our site and were engaged from start to finish listening to our feedback and presenting unique and helpful ideas along the way.I would highly recommend Ullaco for your web design! We would definitely use them again!
Craig Maloney
Craig Maloney
17:32 21 Aug 17
Had the pleasure of meeting the owner myself. Found the experience of his company to be very welcoming and informative; his work is remarkably professional. Truly a warm personality with your best interest at heart. I would recommend this company to anyone wanting a very functional and unique layout done.
Ryan Quist
Ryan Quist
15:42 21 Aug 17
I've had a great experience working with Ullaco. The staff we worked with were very knowledgeable about the development process and employed a tasteful business design aesthetic in their projects. Highly recommended.
Chris Chu
Chris Chu
16:01 21 Aug 17
Great web design agency to work with.
Aziz Kapasi
Aziz Kapasi
01:32 16 Mar 18
Great web development at a fair price. Delivered in a timely manner and within scope. Will also handle other online social media and marketing which is a bonus.
Jason Bryan
Jason Bryan
22:47 14 Nov 19
Great employees and service!
2in1 Realtor
2in1 Realtor
16:34 26 Apr 19
Definitely your best bet when it comes to making your hard earned money worth the spend on a premium website that improves your online presence and boosts your ranking amongst competitors....Ullaco understands luxury and also comfortably accommodates every budget...I used to say a trial will convince you but this time I choose to say, try Ullaco and thank me later...
Scott Mclean
Scott Mclean
20:22 24 Jun 19
Excellent company to work with, very knowledgeable with all aspects of the process, they were very accommodating and patient with me and my schedule. I highly recommend this company and have no doubt we will continue to do buisness is the future.Thanks for all of your hard work!
Tracey Morrison
Tracey Morrison
17:28 17 Jan 19
Great service, knowledgeable & friendly employees! They redid a website for me and it looks fantastic!
Kathryn Parr
Kathryn Parr
16:32 18 Aug 17
Very professional, added value to the company, a pleasure to work with.
Ashton Corkum
Ashton Corkum
17:45 21 Aug 17
Ullaco Corp delivers a high quality product, would recommend to anyone looking for web services that deliver results!
John Michelin
John Michelin
19:36 18 Sep 19
Jacques and his team were very engaging, responsive and creative in helping us to launch our new website. I highly recommend Ullaco to any company planning to initiate or improve their own website.John Michelin Vice President - CommercialExchanger Industries Limited
Revive Renovations Inc.
Revive Renovations Inc.
18:31 08 Apr 19
Jacques and his team are a pleasure to work with. Great communication and very knowledgeable. We would highly recommend Ullaco!
Brooks Robbins
Brooks Robbins
19:47 22 Jan 19
Custom web design at it's finest. This team will do the work of many to get you exactly where you want to be online. Shannon, Jacques and Justin treat you like family.
Daniel Deyzel
Daniel Deyzel
18:49 05 Mar 16
Dedicated workmanship and a Passion for the industry.
Chris Seed
Chris Seed
18:22 21 Aug 18
EXCELLENT EXPERIENCE WITH JAQUES BOTHA FROM THIS COMPANY
Brandon Potts
Brandon Potts
20:17 14 Mar 16
Working with the professionals at Ullaco was nothing short of a great experience. My problems were met with intuitive and creative solutions that will help my business not only rise above my competitors, but make sure we stay there for years to come.
Shonah Bourque
Shonah Bourque
18:52 18 Aug 17
Used Ullaco a few months ago for the first time and will continue to use them for all my future needs. They were attentive and responsive to all my requests. Very professional and prompt service. Would highly recommend.
Ginny Kellough
Ginny Kellough
22:07 30 Sep 19
This was my first experience with creating my own website, and it was a great one! Ullaco took my ideas and my style and transcribed that into a professional, beautiful and efficient website. I would highly recommend this team to take your business to the next level!
Zihui Lin
Zihui Lin
16:23 18 Aug 17
Excellent website design and great communication with clients!
Riana Mulder
Riana Mulder
16:48 21 Aug 17
Jacques created our website Superior Stone in Knoxville. We get numerous clients talking about our website and the fact that it is very informative and user friendly ! Jacques is very creative and talented, and we will recommend him any time. He is marketing driven and professional, and knows how to present any product especially on line. We find that more and more customers use the internet to do all their research before they get to the showroom. On line presence is so valuable !Riana Mulder Co owner Superior Stone in Knoxville
Chris Fryer
Chris Fryer
19:24 22 Aug 17
Engaging and working closely with Ullaco and Jacques on two projects so far, we continue to have our expectations exceeded. The level of professionalism and service is top notch, and we will continue to work with them for our future design/development/SEO/digital marketing needs.
Ashley Ralston
Ashley Ralston
21:01 17 Jan 19
Ullaco's team is amazing. They have been a huge help to our business Soft Metal Experts. They are quick to respond when contacting them and they're personalities always make meetings lots of fun. I recommend Ullaco for any of your website needs.
Bill Martin
Bill Martin
14:37 01 Apr 19
Very good service they treated me with respect they are very responsive to my needs any problems I have more questions to answer them right away communication is really good
Alain Dupuis
Alain Dupuis
18:03 14 Jun 19
Brad Merkel
Brad Merkel
19:04 29 Oct 19
The team at Ullaco has been instrumental in assisting with some very technical aspects of a new website development project. Their communication, skills, and professionalism has been top notch.
Future Green Irrigation
Future Green Irrigation
00:08 03 May 19
I own an irrigation contracting company called Future Green Irrigation, and had my site developed by Ullaco last September. These guys have been great to work with. It really is amazing how a great looking website can convert clicks into leads. I often get comments from potential clients on the professional quality of my site. I've seen about a 3 fold increase in leads compared to this time last year with my old website. One thing I really like is that I have access to edit my site and make minor changes to the content, especially the text. With my old web developer, I'd have to email them every time I wanted a minor change, they would take a few days to get to it, and they usually didn't do it the way I envisioned. Plus they would charge me every time they did this.I would highly recommend Ullaco to any business owner wanting to take their business to the next level!
Albany Roofing Ltd.
Albany Roofing Ltd.
16:59 24 Apr 19
We had a pleasure working with Jaques and his team. They have made the process of building a website very easy and understandable. Jaques is very honest, reasonable price and delivers results. Jaques excellent knowledge can help any business with their search engine optimization campaigns and marketing strategies. Pleasure to work and be part of Ullaco circle Marina
National Starroofing
National Starroofing
01:59 19 Jan 19
We are a local construction company that have tried doing the web design and maintenance the do-it-yourself way, the one part-time IT guy and random calling web company from Silicone Valley. The internet has always been a challenge for us untill we met these guys. The Ullaco team was referred to us and a brighter time started showing in front of us from the first meeting. We started our dealings in 2018, developed a much needed new website and have them manage our internet presence on a regular basis. A large weight has been taken off our shoulders as most residential clients come from the internet. The team is very friendly, accomodating and professional to the customer, fit for all aspects of the services they offer and very happy working with each-other.
Sean Callbeck
Sean Callbeck
16:50 10 Mar 16
Great UX Experience and Attention to detail. I would recommend Ullaco Corp for any Web related services!
Vineyard MC
Vineyard MC
16:19 07 Feb 19
Jacques and his team of professionals took our very outdated website and turned it into a beautiful updated website. They walked us through this process every step of the way. I highly recommend their services we are more than happy with our new website and our clinic has seen much improvement with leads!
Elephant Moving
Elephant Moving
14:52 28 Feb 19
Absolutely loved our experience with Ullaco Corp. We have been blown away by the level of expertise and technical excellence that comes from Ullaco Corp. They have helped us to get on our path on the media side of the spectrum. But more importantly they care about who we are and what message we are trying to share with people. Ullaco Corp treats our business as though it was their own business. I recommend them to everyone. We were looking for a trusted company to complete design for our Moving business website and have received the very best from Ullaco Corp. Even after the whole process was complete, if we ever have any questions about adding any new things to the website the team is always super prompt and so, SO helpful.
Paul Kornfeld
Paul Kornfeld
20:23 18 Aug 17
Ullaco has done exceptional Front-End Design work for my company helping us transform our vision of an agile framework and responsive design into reality. Would recommend to anyone looking to upgrade their website user experience.
Shara Chapek
Shara Chapek
16:12 21 Aug 17
very professional and friendly to work with
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